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A campaign I worked on had to pause because an influencer shared something inappropriate in a limited story. Public feed was fine, so we missed it. Now I feel like we need better vetting. We vet influencers before partnerships how do you check private story content without following them?
Campaign pause mid-flight is genuinely one of the worst situations - everything scrambles and the client conversation is painful. A friend at another agency had a near-identical thing happen, creator's feed was pristine but their limited stories were full of stuff that directly contradicted the brand values. Nobody caught it pre-signing because nobody knew to look there. Private instagram story viewer online is what filled that gap for us. Stories specifically, not just feed content - that's the part most vetting tools completely skip. Quiet check, no footprint, done before the contract stage. Feed screening alone just isn't enough anymore honestly.